5 Free & Easy Methods For Website Traffic

Graphics Design, Video Editing, Web Design, Web Development

5 Free & Easy Methods For Website Traffic

These are 5 methods that I have found to get a boost in website traffic.

You can’t use up creativity. The more you use it, the more you have. – Maya Angelou

Help, My Website Needs More Traffic!

cropped view of woman touching sticky note with seo lettering near laptop on desk Developing websites started as something fun and interesting to do. I remember my first official website was for my High School’s principal and his side business selling refillable printer ink. My friend and I created it purely with HTML & CSS and were sent off with a couple of bucks each.Today, the entire website design industry has evolved into a larger spectrum of users. You no longer need to be a coder or developer since platforms like Wix, Squarespace, and Shopify empathize with an entirely different audience. No longer are the days that you need to code a website when general technical skills will achieve a professional website by using a graphical user interface “GUI” instead of code.While I develop almost entirely on WordPress. The back-end coding is minimal but requires a bit more knowledge of PHP and basic website architecture. If you’re a WordPress developer, I highly suggest learning and using Elementor within your website workflow.Over the years, I became intrigued by what I could do to get more hits on websites and eventually how it worked by researching that data with Google Analytics. These are 5 methods that I have found to get a boost in your website traffic.

Overview

These topics will go over the top methods I have found to be the most helpful over time.

  • Overview of Objectives, Goals, and Baseline.
  • Clean & Focused UI — Why are they visiting your website?
  • Business Profile “Google My business”
  • On-Page Seo
  • Content -Blog/Article Writing
  • Video

First Impressions of Your Website

Your website may be the first impression to your audience, let’s ensure it’s a positive one.
When inviting people to your home, it’s common and courteous to immerse your guests into a welcoming environment making sure your guests are comfortable. More importantly, they can focus on your entertainment and not your disorganized clutter distracting them from the reason they are there in the first place. The same concepts hold true to your website. Starting from the user interface to your visual enticing images. Each one of these topics plays a key role in getting you a few notches higher in the Search Engine Results Pages or more commonly known as “SERPs”.

Clean and Focused User Interface

Your audience always comes before search engines.

Be human and real with your audience. I like to picture myself as the consumer of the service and product, so I will learn as much about my client, their product or service, and the industry they're in so that I can understand as much about what problems are solved by my client's product or service and the common terms used when trying to solve the problem. This should be the mindset when creating your website.

Add a value proposition.

In other words, get straight to the point. Your audience is looking for an answer to their problem and if they don't find it relatively quickly on your website, then they're moving on, likely to your competitors. This simple statement will summarize why your audience would go to you for your product or service.For example, Jeff Sperandeo’s Content Creation Studio provides businesses, influencers, and freelancers with relevant quality content that engages and entices target audiences into conversions.{Your Business} helps {Your Target Audience} with {Your Product/Service Information} resulting in {What Benefit}The proposition statement or mission statement is foundational to marketing your business, so the statement must be done right the first time. There are plenty of great resources to get you started, like this article written by Elizabeth Wellington on Help Scout

Website Navigation

  • Helps the audience find what they’re looking for.
  • Helps search engines trust and index your website.
Use descriptive words for navigation instead of the generic search term. This helps both the search engines and your audience by helping them find what they need in fewer clicks.The same consumer approach mindset should be considered when developing the navigation for your website as it serves two strategic purposes.Here's an article written for some navigational best practices when it comes to creating navigational links.

Business Profiles

Google My Business Logo When it comes to missed opportunities for relevant traffic, business profiles are the most underrated methods to drive traffic to your website. Platforms like Google My Business and Bing Places were created to connect businesses with their local consumers and even consumers outside their local area.

Be Discoverable

Whether you’re looking for local foot traffic to your Lake Geneva storefront or web traffic to your e-commerce website, Google and Bing have become the ultimate search referral platforms. Having these business profiles ensure that when someone searches your company up on Google, Bing, or even on Google Maps, they can find it. Once they do, your listing shows searches where and how to visit your shop, whether you have a web or physical address.Just like any other platform out there, these platforms have certain methods and best practices that will even help you stand out among the other businesses in your industry that also have their businesses listed:1. When setting up your account you can select what categories are relevant to your business or brand.2. Standing out is the name of the game and having some stunning photography of your business outside and inside will help your prospects identify you while searching for you online.3. Receiving and responding to reviews. Reviews are a great indicator of how much trust your business has obtained from its client base and having a constructive response from a business shows your customers that your business not only values their opinions and that your business is interested in improving their customer service. Are you ready to set up your business profile?Check out this article on the Twenty Over Ten blog “7 Ways to Optimize Your Google My Business Listing in 2021 To Get More Local Traffic” for a more in-depth article on Google My Business.

On-Page Search Engine Optimization (SEO)

Without a doubt, a new wave of entrepreneurs are making their claim this year and tools like these have become popular among creatives like Youtube Creators, business owners, and even artists. The website industry is booming and you're likely reading this article because you started your website too. Website building tools like Wix, Squarespace, and Shopify have all but eliminated the back-end coding a developer would have to do and allows their users to use their UI to piece together a website with premade templates. Wix alone experienced an astonishing 126% growth and a 5.4 billion slice of that pie from 2019 to 2020. With that said, having a streamlined website should be on top of your priorities to stand out against your competition.
“A successful website does three things: It attracts the right kinds of visitors. Guides them to the main services or products you offer. Collect Contact details for future ongoing relation.”
On-Page Search Engine Optimization is the meat and potatoes of your website. It's the fundamental context within your site that drives your target audience to the answer they seek and ultimately indexed in search engines like Google or Bing.There are two things to consider when it comes to optimizing your website for On-Page SEO.
  • Keywords
  • Content
In other words, research should be done on search terms your target audience uses to find your product or service. It's like I said in my introduction, you should be able to put yourself into the psyches of your consumers. Using your social media pages as tools to interact with your audience can help you create rapport and trust while getting to know your audience.Start your research by finding all the basic keywords you would normally search to find your product or offer. These are called “seed” keywords because they're the root of your research and they wouldn't be worth targeting alone. For example, You're a 3D artist and create stunning 3D assets and animation to sell on your website. Some keyword seeds might be a 3D character, 3D Model, 3D Packs, 3D Templates, and so on.From a basic user, this keyword thing can sound a bit daunting. Here are some SEO tools that will help you through the process. Google Keyword Planner is perhaps the most well-known keyword tool. It’s free to use, and although it’s mainly for advertisers, you can also use it to find keywords for SEO. It's simple, sign up for Google Ad Words. On the dashboard page in your new Google Ad Words account, click the wrench icon near the top to access your tools and settings. If you do not see this option, you will have to select “Switch to Expert Mode” and click the same icon after the switch has been applied.By now, you hopefully have a list of “seed” keywords to get you started. Enter all these seeds into the search query box and hit the “Get Results” button.As you can see here, I used the “seeds” I mentioned earlier to get these results. Don't get too excited about the competition the table mentions as it only relates to the pricing of that keyword in regards to Cost Per Click or “CPC” advertising like Google Ad Words. Remember, we're talking about organic web traffic here, not paid traffic.Use the table to find some keywords you feel fits your niche the best and let's use Google Trends to learn more about them. I chose to query “Blender 3D printing” in this case as I know Blender to be a 3D design software commonly used to create 3D assets and perhaps someone would like to print out one of your 3D models to be cherished forever.The more you use and test the features and power of Google Trends, the more you will learn. So play around with the platform, it's free and can be quite useful to get to know what and even when your audience searches for something.Remember this is a basic example to give you a clear understanding of the fundamentals of keyword research and how it converts into the content for your website. Knowing your niche in the industry and using these “niche” words as “seeds” can be quite helpful in finding a more targeted Keyphrase to use when planning your strategy.Now that we are beginning to understand the keywords and how they relate to search algorithms, I wanted to be a little more specific with my keywords. Perhaps you're into creating 3D models of bobbleheads and wanted to really laser focus your target audience.Let's move on taking this information and using it as content to help direct our audience and search engines to what they're looking for.Ahref’s is a great resource for going into a more in-depth of the concept and structure of On-Page SEO. Here's what Ahref’s suggests when it comes to creating your website's content.Be Thorough - Provide enough information to allow your target consumer to decide before continuing to search.Be Unique - Solve a problem, provide efficiency, resonation with your brand.Be Clear - No one wants to read through tons of text to find the inforKnowing and applying your knowledge when it comes to proper keyword use will be a great skill to have for other online platforms like Youtube.

Video

Oh yes, you know what I'm talking about. Everyone has a video these days and with most platforms favoring videos as well as the upward trend of using videos to consume and share information, it's a no-brainer to create a video that embodies your brand and message.Over half of marketers worldwide agree that video is the best form of content for their Return on Investment “ROI”.More and more creators every day are using tools like Adobe’s Premiere Pro and Final Cut Pro for Macintosh to create some amazing videos. Of course, there are plenty of free to freemium alternatives software and apps out there, but I do not have any experience myself using anything other than Adobe’s Creative Cloud package.Some very helpful tips to consider when drafting your video idea: Young fashion couple of lovers at beginning of love story If there is one thing most people dread, it's being sold to, so why would you think someone would sit around to watch your video selling to them. They won't, they will find the next video that engages them with emotions like hope, inspiration, and humor. Using your video to tell a story can also provide the audience with the outlook of picturing themselves in the story and ultimately with your product or service.
  • Make the first 10 seconds count.
The first 10 seconds are the most critical moments to whether the user is going to stay and watch or continue searching, so it's important to hook them in the beginning.Filmmakers use techniques like starting a movie with a life-changing event to hook the audience into learning what the Hero is going to do next. The same example can be applied here by starting the video with the result of your product or service. Some other techniques are:
  • Asking a difficult question relevant to your product or service.
  • Providing interesting facts and data relevant to your product or service.
Remember to be unique, empathize with the audience's time and be real and true to your brand identity and message. Your tribe will follow your vibe, so there's no reason to be like everyone else.Here's a simple promotional video for Gilbert School located in Winsted, Connecticut. The creator provides a total immersive feel as if you were a student or parent, to promote their school. The creator uses clean transitions and buttery smooth clips to enhance the imaginative immersive qualities.

Create an eye-catching thumbnail.

The reason is obvious, you want to stand out as the most appealing video to watch. Try not to use clickbait text as your audience may feel they have been roused into watching your video.https://www.youtube.com/watch?v=1MILPY1bPVYIn this example, I took the promotional video of Gilbert School and used the handy dandy “Snip Tool” on my to screenshot the parts of the video I wanted to use for the thumbnail. I also located the school logo and the text on the Gilbert School website and vectorized these images due to their size.Vectorizing is the process of taking an image and its data, which is rasterized and converts that data into lines and shapes. This is especially helpful to scaling small images into big ones.If you do not know how to vectorize an image, there are free vectorizer tools out there that can help you.Once I had all my assets ready to go, I used Adobe Spark to begin creating my thumbnail. If you do not have access to the Adobe CC Suite, you can use free tools like Canva which is more than enough to help you create an amazing thumbnail. Simple elements like their slogan of core principles are found in the video give hints to the audience of what the video is about. Try to avoid cluttered and distracting images and use short phrases of text to speak your message.

Drive to Inspire.

I’m known to inspire through encouragement, positivity, and personal growth. I strive to grow to be a better person than the day before and build up those around me with strong communication skills, empathy, and compassion.

I’m a skilled and experienced photographer/videographer that seeks nuance to create strong and impactful stories. From a micro-expression to a dominant angle, each element can carry effective emotions to an audience.

I gravitate towards competitive people, but it’s the humble ones that I want to learn from the most. Knowing how to learn is a skill that encourages personal growth and introduces an opportunity for positive change in my life and potentially in others too.

Currently, I work on a video production team we’re my responsibility and primary focus has been the production and post-production for the YouTube channel. Since 2021, the channel has experienced significant growth and a 276% increase in conversions than the year before.

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Helping companies and startups materialize their ideas into emotionally impactful stories for their audience.

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I’m known to inspire through encouragement, positivity, and personal growth. I strive to grow to be a better person than the day before and build up those around me with strong communication skills, empathy, and compassion.

I’m a skilled and experienced photographer/videographer that seeks nuance to create strong and impactful stories. From a micro-expression to a dominant angle, each element can carry effective emotions to an audience.

I gravitate towards competitive people, but it’s the humble ones that I want to learn from the most. Knowing how to learn is a skill that encourages personal growth and introduces an opportunity for positive change in my life and potentially in others too.

Currently, I work on a video production team we’re my responsibility and primary focus has been the production and post-production for the YouTube channel. Since 2021, the channel has experienced significant growth and a 276% increase in conversions than the year before.

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