ASK TOBY

One name, one job.

The words Name them plainly beside a names window with three name tags in a row.

Give each agent a short name that matches its job. Names make a crew easier to read on a board, in a log and in a handoff note.

A name is a handle

You will say an agent's name often. You will type it into a note, a log line and a message to a colleague. A good name is a handle: short, easy to spell and easy to say out loud.

One name per agent

Give each agent one name and keep it. If the same agent is called by two names, a reader will think there are two agents. Pick the name once and write it at the top of the job description.

Name the job, not the tool

Choose a name that says what the agent does. Reader, Drafter and Checker tell a stranger more than a name taken from the software underneath. If the software changes, the name still fits the job.

Keep names short and different

Pick names that look different on a page. Two names that start with the same letters are easy to mix up in a log. Short names also fit on a small tile.

Use the same name everywhere

Use the name on the board, in the log and in the handoff note. The handoff guide shows where a name goes in the note. The dashboard guide shows a board where each tile carries a name. When a reader follows one agent across all three, the name is what connects them.

Rename when the job changes

If an agent takes on a different job, change the name and the job description together. Write the old name in the activity log once, so an old note still makes sense. Start from the first crew guide when you plan the jobs.

Check it: a made up crew

A small newsletter crew has three agents.

  • Reader: reads the source links and writes a short list of points.
  • Drafter: turns the list into a first draft.
  • Checker: compares the draft with the sources and marks what does not match.

Each name says the job. The three look different on a page. Each one would appear the same way on a board, in a log and in a note.

One name. One job. The same name everywhere.

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Jeff Sperandeo. Video editor. I ran the paid ads side and the organic side of a big YouTube channel at a Fortune 500 company. I saw how ads and AI find people from the inside. Now I build agents on my own machines, and I show you how.