ASK TOBY

Change one thing a week.

The words The weekly look beside a week window with a calendar icon and a short list.

Once a week, read the daily reports and change one thing: a job, a limit, or a stop rule. Small changes, written down.

A crew can be tuned

Setting up a crew is the first part. Improving it is the second. You do not need a big review. A short sitting once a week is a good place to start.

Read the week's reports in one sitting

Open the daily reports for the week and read them in order. Each one has the same three headings, so your eye moves fast. See the daily report.

Look for the same line twice

Skim for a line that shows up more than once. The same item under Waiting on you, or the same problem under Stuck, tells you where the crew needs help.

Change one thing

Pick one thing to change. It might be a job that needs a clearer line, a list an agent should read or touch, or a stop rule that fires too late. Change only that, then let the next week's reports show what happened. Several changes at once leave you unsure which one mattered.

Write the change down

Add a line to the activity log: what you changed, and the date. Next week you will know what you changed, so the reports are easy to read.

Check the lists and the stop rule

While you are there, look at each agent's May read, May change and Never touch lists, and its stop rule. They only need a touch if the reports pointed at them. See agent permissions.

Check it: a made up weekly review

  • Seen twice: "Waiting on you: which headline?" appears in more than one report.
  • One change: the drafter's job now says to offer a first pick with each pair.
  • Written down: one line in the log, with the date.

Read once. Change one. Write it down.

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Jeff Sperandeo. Video editor. I ran the paid ads side and the organic side of a big YouTube channel at a Fortune 500 company. I saw how ads and AI find people from the inside. Now I build agents on my own machines, and I show you how.